DOKI DOKI START AT THE TRACK

Being part of your experience attending the races is one of the most rewarding things about designing F1 merch. Sometimes you send me the photos, others you’re caught live on camera! Either way it makes my day.

If you would like your photo with your Doki Doki START merch to be featured here (be it at the track or in your daily life), send it to dokidokistart@gmail.com.

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BEHIND THE WHEEL

Hi. This is Lía, creator of Doki doki START, which officially launched back in 2022.

I’m from Spain and currently based here as well. I’ve loved Formula one since my early teenage years, a Schumi and Lewis fan to the core. But Carlos and Lando’s friendship was ultimately what sent me down the rabbit hole of creating F1 art.

I always create merch thinking about the things I would love to have to support my beloved drivers, and to surround myself with pretty things that perfectly represent them. As a design enthusiast I’m inspired by the fashion and interior decor I like, and care deeply about the quality of the products I make.

I believe that even as drivers’ teams and colors are temporary, the merch I design should be something that stays with you as memorabilia of each season.

It’s such a joy to prepare every order with love and care and ship them your way. Thank you so much for sharing my enthusiasm and supporting me since the start.